Make the brief work before the camera rolls.
Organize the product facts, audience and boundaries a creator needs. This local template gives you an editable starting point—not AI-generated claims.
Runs in your browser
Your answers and draft stay in this page's memory. No upload, account or automatic saving. Copy or download anything you want to keep before leaving.
How this tool works
Calculation version: brief-v1
- The builder validates the supplied fields and fills a fixed brief template, version brief-v1. It does not use an AI model. Text limits follow browser counting (UTF-16 units); some emoji count as two or more units.
- The output includes product context, supplied claims, a Hook–Demo–CTA outline, assets, restrictions, delivery specifications and a review checklist.
- Optional missing information remains a visible decision to confirm. URLs are syntax-checked only; their pages are never fetched.
- Edit the plain-text result, then copy it or download a UTF-8 .txt file. The export uses the current editable draft, not an older generated version.
What it does not do
- The tool does not verify claims, rights, local disclosure requirements or product performance.
- It does not invent testimonials, discounts or outcomes, and it does not recruit or commission a creator.
- A finished draft still needs a responsible human review. Refreshing or leaving the page loses unsaved inputs and edits.